Now that Black Friday is done and dusted, it is time to plan for Christmas and the holiday period. Time to dust off the Christmas decoration and getting ready for a few well-deserved days of R&R with family and friends.
Fingers crossed we will see some sunshine this summer.
We are doing our Marketing plans now for Christmas Gifting, Get Ready for the Christmas, Boxing Day sale and January deals.
There are no more Mialer for December and January, and the following campaigns are all digital marketing, with Social and EDM support, plus supported on Opti signs.
Current Promotions:
Christmas Gifting –
- This will be targeted EDM’s, Social Posts and some digital, dropped through the month.
- Deal Dates – Starting Tuesday 5th December, and ending on Sunday 25th December. ( Deals to align to these dates )
- Asking suppliers to send through gifting ideas main focus in on AV, Small Appliances and Grooming.
Get Ready for the Christmas and Holidays –
- This will be targeted EDM’s, Social Posts and some digital, dropped through the month.
- Deal Dates – Starting Tuesday 5th December and ending on Sunday 25th December ( Deals to align to these dates )
- This is for Whiteware –
- Main focus on refrigeration and cooking –
- to make sure your kitchen is ready for Christmas Day,
- plus Getting the Bach is ready for your vacations, focus on refrigeration, beer fridges and chest freezers
- plus camping refrigeration.
We will send more details on this to you on Monday once we have all the information from Suppliers.
Current Consumer Promotions:
There are 2 Exclusive Consumer Campaigns active currently.
- We have three grocery gift voucher promotions.
- Haier Grocery Gift Voucher – Exclusive to Betta Stores and Appnet members – Extended again as has been a huge success, this is now extended through 24th December.
This is for Haier Refrigeration and Freezer items only.
Don’t forget to send in your claims from November to Linda B, if we can make the claims monthly it can speed up getting the funds back to you all.
- Mitsubishi Grocery Gift Voucher – Exclusive to Betta Stores and Appnet members. Steve has offered us this promotion again for December. This will be for 1st to 31st December
$150 Grocery Gift Voucher with all Mitsubishi Electric Refrigeration purchases.
Don’t forget to send in your claims from November to Linda B, if we can make the claims monthly it can speed up getting the funds back to you all
Campaigns recently ended.
- Panasonic Grocery Gift Voucher – This has now come to an end, hopefully you have made any claims with your reps.
There are 3 market wide Consumer Campaigns active currently.
- Fisher and Paykel Kitchen Cashback offer 25th August – 5th December. ( Ending soon)
- F&P Kitchen promo for purchases from 25th August – 5th December, with claims to 31 March 2024. It’s basically identical to the cashback tiers we ran last year.
- Miele are delighted to officially announce our Triflex 90 Day Money Back Guarantee promotion!
It couldn’t be easier! “If you are not completely satisfied within 90 days of your purchase, Miele will offer you a full refund.”
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- Promotion dates: 1st October 2023 – 31st December 2023.
- This is a fantastic opportunity to increase your sales with top quality product in the Handstick category.
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Our money back guarantee will enable your customers to purchase with complete confidence and your sales staff to sell safe in the
knowledge the Miele will back them up if the customer has a change of heart.
- Sunbeam Money Back Guarantee on Garment Care ( Irons and Steamers )
Our MBG (money back guarantee) on our Garment Care (Irons & Steamers) has now lapsed, so we have new assets.
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- The only change to these assets is the look and dates. We have rolled this over and pushed out to 31st Jan 2025.
- I have attached the claim form also, but for our customers this can be found on our website.
- This new strut will be sent out to you all shortly.
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Upcoming promotions:
Boxing Day –
Boxing Day will be similar format to Black Friday and looking for similar types of offers and deals.
No restriction just really great sellers at really hot pricing. We are awaiting deals from Suppliers for this.
- Deal dates – Start Date – Monday 25th ending Tuesday 2nd Jan, 2024
January Deals –
Main focus is refrigeration, Air Conditioning, and any other hot deals.
We are awaiting deals from Suppliers for this.
Deal dates – Start Date – Tuesday 9th and ending Tuesday 30th Jan, 2024
EDM’s
December EDM’s being sorted now, first EDM next week will be the BDT Grocery Voucher, followed by Christmas Gifting as the month rolls out.
